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pocket cast Welcome back to another episode of the YesUsers Podcast, folks! Grab your favorite beverage and settle in because today’s guest is the fabulous Asha Sharma, the Chief Marketing Officer at The KariGhars.
Now, let me tell you, Asha is like the Swiss Army knife of the marketing world. With over a decade under her belt, she’s got the kind of experience that makes you wonder if she’s got a time machine hidden in her office. Seriously! While most of us figured out how to properly use a highlighter in college, Asha was already blending strategy with creativity, turning the interior design industry into her playground.
So whether you are a design newbie like me or a grizzled veteran looking for fresh sparks; Asha's got the goods. You will finish this episode chockful of information and maybe even if you're lucky-though a few laughs along the way, so let's start this adventure.
Innovative Marketing Strategies
Q. As a seasoned marketing professional, what innovative strategies have you implemented at the KariGhars to stand out in the competitive interior design industry?
Asha, the brains behind The KariGhars, has cooked up some pretty innovative marketing strategies that are a feast for the senses! Asha shared valuable insights into their unique marketing approach, which has helped The KariGhars establish a strong presence in the industry.
Geographic Presence
Q. Is your company restricting its services to just Bengaluru, or is it pan India?
The interior design industry is highly competitive, especially in the luxury segment. Sharma shared how The KariGhars has managed to maintain its position as one of Bengaluru's premier interior design firms through innovative marketing strategies and an unwavering focus on customer experience. The response highlighted “The KariGhars” impressive geographical reach and strategic expansion plans.
Digital Visibility
Q. Your name pops up when we search for "best interior designers in Bengaluru." Apart from that, what measures do you employ to ensure you have high visibility online?
While The KariGhars consistently appears in searches for "best interior designers in Bengaluru," Sharma emphasized that online visibility requires a multi-faceted approach. Asha further provided fascinating details about their comprehensive digital marketing strategy.
Demographic Targeting
Q. Google has an option to select demographics, income, etc. Do you suggest marketers use those parameters?
One of the most fascinating insights from the interview was Sharma's approach to customer experience in the luxury segment. The answer revealed essential insights about targeted marketing approaches.
Company Introduction
Q. For listeners who are not aware of The KariGhars, can you give a brief introduction about the work you are doing?
Asha gave an engaging overview of The KariGhars' services and mission.
Customer Experience Management
Q. Customer experience is an essential part of the customer lifecycle. How do you make sure that customers have a smooth and hassle-free experience throughout?
One of the most fascinating insights from the interview was Sharma's approach to customer experience in the luxury segment. She shared that success in high-end services isn't just about delivering quality – it's about managing expectations and creating a seamless journey from the first contact to project completion.
The response detailed their customer-centric approach to service delivery.
Client Communication
Q. For a company providing highly personalized service, you have to ask clients a lot of questions, and many times people get uncomfortable with questions. How do you deal with such scenarios?
Asha shared valuable perspectives on maintaining effective client communication.
Sales Strategy Recommendations
Q. Would you like to recommend any sales strategies to fellow sales professionals which you have found very effective?
The answer provided practical insights for sales professionals.
Challenging Client Management
Q. In a client-facing role, sometimes you encounter a client who is difficult to deal with or has very different expectations. How do you deal with such clients?
In one of the most valuable segments of the interview, Sharma offered practical advice on handling rejections and challenging clients. Listen to our podcast to learn more about Asha’s thoughtful approaches to handlingdifficultg client situations.
Performance Metrics for Startups
Q. For an established company or professional, it is easy to determine if the sales team is doing a great job or not, but for a startup with very little data, how would you suggest one determine the performance of the sales team?
The response outlined practical methods for evaluating sales performance in startup environments.
Handling Rejections
Q. When dealing with sales, there are constant rejections. What would be your advice on how one should deal with them?
In one of the most valuable segments of the interview, Sharma offered practical advice on handling rejections and challenging clients. Asha shared motivating insights about maintaining resilience in sales.
Lead Qualification
Q. Somebody may think that every lead they get is a prospective client. What would you say is the importance of qualifying leads, and what are the factors you employ in this process?
Sharma emphasized the importance of proper lead qualification, especially in premium services. The answer explains all the crucial aspects of effective lead qualification.
Rapid Fire Round
Q. Let's dive into some quick questions:
- Favorite marketing book or resource?
- One piece of advice for aspiring marketing and sales professionals?
- Best productivity hack you've discovered?
- Favorite social media platform for business engagement?
- If you could collaborate with any influencer or brand, who would it be?
Asha provided quick, insightful responses to each question, showcasing her expertise and personality.
The Future of AI in Sales and Marketing
Q. What are your thoughts on the impact of Generative AI on sales and marketing as a profession?
The discussion concluded with thought-provoking insights about the future of technology in marketing and sales.
Diving into podcasts is like wandering into a treasure trove of ideas, experiences, and insights. So, if you’re in the interior design game, take a page from Asha’s book. It’s not just about the pretty pictures; it’s about sharing stories, making connections, and maybe even busting a move or two. Because let’s face it, wouldn’t we all rather spend time with someone who makes us smile than just obsess over color palettes?
So, if you want to fill your feed with positivity and wisdom, don’t sleep on the YesUsers Podcast. Go ahead, hit that follow button. You might just find yourself inspired on a random Wednesday or Saturday. Who knew wisdom could also be entertaining?
In a nutshell, the YesUsers Podcast isn’t just about industry insights; it’s a community—a bunch of curious minds seeking knowledge and inspiration, just like you. And who doesn’t want to be part of that? So, grab your headphones, and let the adventures in audio begin!
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