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Castbox In today’s episode of the YesUsers Podcast that you simply cannot miss, the host of the show, Avinash Tripathi, invites Sumeet Salve, the Chief Marketing Officer of iThrive – Healing & Beyond! 💡 If you are passionate about digital marketing, the healthcare industry, and its advancement or just enjoy listening to the practical tips from prominent business leaders, this podcast is for you.
Are you wondering how to create a successful career in marketing? How do you devise a campaign in a market that depends on numbers and stats? Or perhaps you are a startup company searching for marketing solutions? This episode has it all!
🔥 What to Expect:
Here’s an excerpt of some critical questions that can actually improve your business that Avinash posed during the interview:
- Sumeet’s Career Journey
Q. Sumeet, tell us about your journey. Maybe some words in the intro for those who are not acquainted with you?
From his early days in marketing to leading iThrive's mission, Sumeet’s career path is full of twists and valuable lessons.
- The iThrive Mission
Q. Introduce us to the culture of iThrive. What in your opinion, is the company trying to fix, and your role as CMO, what are you doing about it?
Find out what is the core of iThrive and how Sumeet is able to solve such deep issues in the healthcare market with an appropriate marketing approach.
- The Attraction to the Digital Sphere
Q. What made you go into digital marketing and the healthcare sector in particular?
What was Sumeet’s life like prior to his passion for digital marketing? What led him to focus on the healthcare sector in particular?
- Situational Marketing for Startups
Q.For startups that don’t have a marketing team right now, what measures should they adopt to enhance the visibility of their brand?
Startups tend to be cash-strapped. Sumeet shares a little and explains how they can do something without spending a fortune.
- Most Proud Marketing Campaign
Q. Looking back, which marketing campaign are you most proud of and why?
Focus on why Sumeet loved and is inspired in the creation in his favorite campaign and why it was created in the first place.
- The Power of Social Media in Healthcare
Q. How does social media fit into iThrive’s overall marketing strategy?
And as in all marketing strategies social media also becomes crucial. Sumeet explains how iThrive uses these channels to engage with their audience.
- Merging Data and Creativity
Q.How do you balance creativity and data-driven insights in your marketing strategy?
Marketing calls for data together with creativity, and Sumeet explains how he is able to accomplish the two spread out when running successful campaigns.
- Help for Newbie Digital Marketers
Q.What should aspiring digital marketers focus on to build a successful career?
Sumeet has some sound advice for anyone looking to step foot into the digital marketing sphere, for those who are his advanced methodologies may be more descriptive.
⚡️ Rapid Fire Round ! ⚡️
In this fun, fast-paced round, Sumeet answers personal and professional questions, like:
What is your favorite digital marketing tool?
- One word to describe your leadership style?
- An emerging trend in digital marketing you’re excited about?
- A skill you wish to master?
This episode is filled with real-world advice, inspiration, and marketing gold! Whether you’re an entrepreneur, marketer, or just curious about the latest in digital marketing, Sumeet’s insights will surely leave you informed and motivated.
💬 What was your favorite part of the interview? Let us know in the comments, and share your biggest takeaway from Sumeet’s marketing journey!
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