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Pocket cast 🎙️ Welcome to the YesUsers Podcast! In this exciting episode, Avinash Tripathi chats with the amazing Sana Osman, a top-notch marketing expert who's worked at big names like Google and Facebook. Today, we're diving into the world of marketing and startups, looking at Sana's cool career path and her current job as the Chief Marketing Officer at Dolami, Inc.
From Mass Communication Graduate to Marketing Pro
Q1. After completing your Mass Communication degree, you established your own company. Subsequently, you gained experience working with prominent companies such as Google and Facebook and have now transitioned to primarily working with startups. What influenced this shift in your career trajectory?
Sana's career path started with a Mass Communication degree, which laid the groundwork for her diverse professional life. What made her switch from big corporations to startups? Avinash digs into the reasons for this change, showing Sana's longing for new ideas and quick thinking in the startup world.
Making the Most with Less: The Startup Test
Q2. Startups often face limited budgets and higher work demands compared to corporations. How do you manage in such a challenging working environment?
Sana talks about her ways to have the biggest effect while working with limited money. Her tips are helpful for marketers who want to make a big splash without a big company's support.
Focus on Dolami Inc.
Q3. You have recently joined Dolami, Inc. as their Chief Marketing Officer. For our listeners, can you explain what this company does and what the future plans are?
Sana explains Dolami’s mission and plans, providing listeners with a behind-the-scenes look at what it takes to lead marketing in a hyper-competitive market.
Adapting to Changing Roles
Q4. In startups, the roles are constantly shifting and evolving. Since you joined Dolami Inc., has there been a shift in your role?
Sana talks about how her job at Dolami has changed since she started and how she deals with the changing duties in a startup. This ability to adapt is vital for anyone who wants to succeed in the always-changing marketing scene.
Catering to a Global Audience
Q5. As you said, Japan is leading the world in anime and VR. How do you prepare yourself for catering to an international audience?
Avinash and Sana talk about how grasping cultural subtleties can boost marketing work and reach a broader group of people.
Evolution of Marketing
Q6. With your extensive experience, what major changes have you observed in the marketing landscape over the years?
Sana talks about significant changes in plans, platforms, and how people buy things. Her long-time know-how gives key lessons to both old pros and new folks in marketing.
Dealing with Social Media Crises
Q7. In this age of social media any statement of an individual can become a crisis for a company. How should one approach this situation if they land in one?
Sana outlines her approach to managing potential crises and mitigating reputational loss, emphasizing the importance of quick thinking and strategic communication.
Staying Abreast With Technological Trends
Q8. You have been in the industry for so long. You have seen technology change. What are your tips for keeping yourself updated with the changing technology?
As technology races forward, marketers need to keep up. Sana offers hands-on advice on how to stay up-to-date with new tools and trends, enabling marketers to leverage technology to their advantage.
Rapid-Fire Round: Insights in a Snap
The chat picks up speed, and Sana jumps into a quick Q&A. She shares her top marketing tools key books, and thoughts on VR vs AR in marketing.
Tune In for Expert Insights
This episode of YesUsers offers a wealth of insights for those keen on marketing in the startup world. Sana's experiences and tips can spark ideas and provide information for new marketers and seasoned pros.
Listen to the episode here and prepare to boost your marketing skills with Sana Osman's wisdom and actionable tips! Remember to subscribe to YesUsers to keep up with more captivating talks and expert views from industry leaders.
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