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Goodpods Get set to explore the ever-changing landscape of marketing, strategy, and growth with Harsh Kishore, who heads Marketing & Strategy at LeadSquared with Avinash Tripathi! This special YesUsers Podcast episode features Harsh sharing his experiences in boosting business growth, crafting powerful go-to-market plans, and guiding startups and scale-ups throughout India.
🚀 What's Inside: Main Points from the Podcast
In this exciting episode, Avinash Tripathi engages Harsh Kishore with thought-provoking questions, offering listeners invaluable insights into the marketing world:
🔸 Q. Can you tell our listeners who might not know your amazing story a quick intro?
Harsh shares his career path, from his early days to becoming a marketing leader.
🔸 Q. You've done so well in less than ten years of work. What's your trick?
Find out the mindset, plans, and routines that helped Harsh succeed quickly.
🔸 Q. How do you keep your work and personal life in check?
Learn how Harsh juggles his successful career with personal health and family time.
🔸 Q. Why did you choose to get an MBA from Liverpool John Moores University, and how did it affect your career?
Harsh looks back on how his MBA shaped his career path.
🔸 Q. You've worked in e-commerce, edtech SaaS—how do these industries differ for marketing, and what are the biggest hurdles?
Harsh digs into his wide-ranging experience and points out the specific marketing challenges in these changing fields.
🔸 Q. You talked about the 'Two-Door Rule' and 'Document Writing.' Can you give us more details about them?
Learn about some of the frameworks and strategies Harsh uses to make decisions and communicate.
🔸 Q. People say Amazon has a tough work environment. What was it like for you when you worked there?
Harsh talks about his own experiences from his time at Amazon, including what he saw of their unique workplace culture.
🔸 Q. You mentor a lot of startups. What advice would you give someone launching a new product about how to plan their marketing?
Hear Harsh give practical tips for new business owners who want to build their brands in the market.
🔥 Quick-Fire Questions:
What is the most innovative marketing campaign you’ve seen recently?
One book every marketer should read?
Your go-to productivity tool?
A brand you admire for its marketing strategy?
Best advice you’ve ever received?
The one skill crucial for future marketers?
If you could have dinner with any historical figure, who would it be and why?
💡 New Marketing Trends
The podcast ends with Hars discussing about how Generative AI is changing marketing in SaaS, and the trends that get him excited in this fast-changing field.
🎧 Listen Now to boost your marketing and growth plans!
This episode is full of useful tips real-life examples, and expert advice that will help marketers, business owners, and anyone interested in growth. You won't want to miss it—check out the YesUsers Podcast with Harsh Kishore today!
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