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Castro Marketing changes constantly, and Ram Kumar's story stands out. He's now the Chief Marketing Officer at EDVEDHA. In our latest episode of the YesUsers Podcast, host Avinash Tripathi dives deep with the dynamic Ram Kumar, the Chief Marketing Officer at EDVEDHA. This engaging conversation explores Ram’s evolution from a confident but reserved individual to a trailblazing leader in the ed-tech industry. This post looks at the main points from their talk. It shows how Ram moved from engineering to sales and became a big name in marketing.
The Change Journey
Q. You come across as sure of yourself and talkative now, but we know that wasn't always true. How did you make this change happen, and was there a key moment that sparked it?
Ram Kumar's shift from a quiet person to a self-assured and vocal leader is both motivating and eye-opening. On the podcast, Ram talked about a key moment that kicked off this big change in how he acted. He said the change didn't happen overnight but was more of a slow journey of getting to know himself better and growing as a person.
Taking on Change
Q. How would you describe how hard or uncomfortable the process of changing or growing was for you?
Ram Kumar's path had its share of difficulties. Growing up and leaving his comfort zone greatly affected his progress. He spoke about the uneasy moments and roadblocks he met while improving his personal and work skills. Despite these challenges, Ram's toughness and readiness to change were crucial in his successful shift to a new career.
Career Choices
Q. After finishing engineering school, most people look for an IT job in a company, but you pick sales. What led you to make this choice?
One of the most exciting parts of Ram Kumar's career is his choice to switch from a regular engineering job to sales. After finishing engineering college, Ram picked a path that was rare, going for a career in sales instead of following the usual IT track. This unusual decision came from his love for working with people and his wish to have a more lively and hands-on job.
The Ed-Tech Adventure
Q. How did you end up in the field of ed-tech or skill enhancement?
Ram Kumar jumped into the ed-tech world because he believed education and skills could change lives. He said he got into this field to make a real difference for students. At EDVEDHA, Ram and his team work hard to give students great learning experiences using tech to help them learn better.
Climbing the Ladder
Q. How has this transition worked out for you? From starting at sales to now being Chief Marketing Officer at EDVEDHA?
Ram's climb from a sales position to the Chief Marketing Officer role at EDVEDHA shows how hard work and a clear vision pay off. He gave us a peek into his career path, sharing what he had learned and the skills he had picked up along the way. Ram's story highlights how important it is to keep learning and adapting to reach the top of your career.
Handling Rejections
Q. Dealing with rejection is a big part of sales. What's your trick to keep those rejections from getting you down?
In sales, dealing with rejection comes with the territory. Ram Kumar shared his secret trick for keeping rejections from getting to him. His method involves seeing rejections as chances to learn and keeping an upbeat outlook. This toughness has played a vital role in his career path and has helped his job growth.
Inside EDVEDHA
Q. Tell us something about EDVEDHA. What problem are you trying to fix?
EDVEDHA is shaking up the ed-tech scene by tackling major issues students and teachers face. Ram gave us a peek into how EDVEDHA spots problems and shapes its classes to fit its audience's needs.
Course Development
Q. When I checked out EDVEDHA, I saw many courses for different fields. How do you pick your target audience and decide which courses to offer them? And how do you put these courses together at EDVEDHA? Do you have your team or bring in outside experts for each subject?
A question people often ask about ed-tech platforms is if they create their courses in-house or work with outside experts. Ram Kumar explained that EDVEDHA uses a mixed approach. They develop some courses and team up with external experts to ensure their curriculum is varied and top-notch.
Standing Out
Q. Why should an end user ignore all the other available platforms and sign up for EDVEDHA's courses?
In a competitive market, companies need to set themselves apart. Ram Kumar strongly argued why users should pick EDVEDHA over other platforms. He pointed out the platform's unique features, like its tailored learning experience and cutting-edge technology, which make it different from its rivals.
Competitive Edge
Q. In this era and field of cut-throat competition, any new player could emerge and price the product even lower than you. How would you cope with that?
The ed-tech industry faces tough competition, with new players and pricing challenges popping up often. Ram explained how EDVEDHA handles these challenges by constantly coming up with new ideas and giving great value to its users. The platform's knack for adjusting and staying one step ahead of market trends has played a big part in its success.
Success Secrets
Q. You have acquired more than 10,000 paying customers in a span of one year. What is your secret sauce behind this success?
EDVEDHA's achievement of over 10,000 paying customers in just one year stands out. Ram Kumar revealed the critical ingredients for this quick expansion: a strong focus on making customers happy, intelligent marketing plans, and a drive to be the best.
Marketing Insights
Q. Edtech startups should cut back on leads from paid sources as time goes on. What do you think about this, and what rules do you follow at EDVEDHA?
Ram Kumar shared critical insights on marketing strategies stressing the need to cut down on paid leads. He talked about other ways to get leads and how to measure the return on investment for sponsored events. EDVEDHA has boosted its marketing effectiveness and achieved lasting success by emphasizing organic growth and creating strong customer relationships.
Rapid Fire Round
• What marketing tool do you like best?
• Tell us a book that's had a big impact on your career.
• What's the best advice someone's given you?
• What's great about EDVEDHA?
• What's not so great about EDVEDHA?
• In one sentence, what would you tell aspiring marketers?
Conclusion: Why You Should Listen
Ram Kumar's shift from sales to CMO at EDVEDHA shows us a great example of career change and achievement. What he learned and experienced gives valuable lessons to people who want to become marketers and work in the ed-tech field. The YesUsers podcast talk with Ram Kumar is worth hearing for anyone who wants to understand more about leading marketing teams and growing their job.
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